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I’ve been kicking these around for a little while. Would love to hear what you think.
Process should be…
Integrated – an ongoing part of the design process, not just the beginning
Iterative – continually tested and readjusted based on observed interaction
Experiences should be…
Self-sustaining – powered by the interaction and social engagement they create, not by paid advertising and PR
Mutually Beneficial - serve the needs and satisfy the values of both the brand and the people with whom the brand wants to connect
One more thing…
Design for Networks
The effectiveness of our work is dependent on our ability to engage and empower networks of people connected by shared interests.