Last year’s panel was very well received. We were even fortunate enough to be ranked 15th overall in attendee satisfaction according to the feedback cards.
Mike Arauz and Bud Caddell had so much fun at SXSWi 2010 comparing branded vs. unbranded web video, we want to return in 2011 to look at the latest pressing challenge for brands: how do we work with a community? In a digital world, the effectiveness of our marketing efforts depends on our ability to engage and empower a network of individuals connected by a shared interest. Brands today must learn how to harness crowds and collaborate with communities to find meaning within culture, to market products, and simply to make money. Who’s doing it the best and how do you judge that sort of thing? We’ll look in depth at examples from the last 6 months and break down how brands did it, how people participated, and what was accomplished. We’ll split the programs into categories and the SXSWi attendees will vote on who did it best.
Questions We’ll Answer:
- Who had the most successful consumer engagement program this year?
- Why was it so successful?
- What can we learn from it?
- What are the key principles of organizing collective action?
- What can I do to make this part of my work?
There are also a ton of other exciting panel submissions from many friends and colleagues. I want to give everyone a fair plug, so I’m going to break up those over a couple separate posts.