SXSW 2011: Back To The Thunderdome

August 16, 2010

Hey, man, we’re, like, gettin’ the band back together!

Please vote for our panel submission for SXSWi 2011 – Community Thunderdome: Branded vs. Unbranded, You Decide.

Bud Caddell and I are hoping to return to Austin next year, to share with you the sequal to our 2010 panel: Web Video Thunderdome.

Last year’s panel was very well received. We were even fortunate enough to be ranked 15th overall in attendee satisfaction according to the feedback cards.

Bud and I have been doing a ton of thinking and work around how to engage crowds and communities in meaningful new ways, and we think that this will be a hot topic for 2011.

Panel Description:

Mike Arauz and Bud Caddell had so much fun at SXSWi 2010 comparing branded vs. unbranded web video, we want to return in 2011 to look at the latest pressing challenge for brands: how do we work with a community? In a digital world, the effectiveness of our marketing efforts depends on our ability to engage and empower a network of individuals connected by a shared interest. Brands today must learn how to harness crowds and collaborate with communities to find meaning within culture, to market products, and simply to make money. Who’s doing it the best and how do you judge that sort of thing? We’ll look in depth at examples from the last 6 months and break down how brands did it, how people participated, and what was accomplished. We’ll split the programs into categories and the SXSWi attendees will vote on who did it best.

Questions We’ll Answer:

  1. Who had the most successful consumer engagement program this year?
  2. Why was it so successful?
  3. What can we learn from it?
  4. What are the key principles of organizing collective action?
  5. What can I do to make this part of my work?

Please vote for our panel submission for SXSWi 2011 – Community Thunderdome: Branded vs. Unbranded, You Decide.

There are also a ton of other exciting panel submissions from many friends and colleagues. I want to give everyone a fair plug, so I’m going to break up those over a couple separate posts.

Please help us spread the word! Click here to share the panel page with your Twitter followers: “Vote for @mikearauz and @bud_caddell panel – Community Thunderdome for SXSWi 2011!”


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One Response to “SXSW 2011: Back To The Thunderdome”

  1. Eric Says:

    I defy you to award anything other than Old Spice the branded award.

    Long odds are looooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooong


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